Digital Media Portfolio

My Role

Charleston Power Yoga is built on creating an active, intentional community—both on and off the mat.

As the studio’s Social Media Specialist and Team Member, I create and manage visual content across all platforms, capturing the energy of our community through reels, photography, and trend-driven storytelling. From filming rooftop flows to designing Canva updates and greeting clients at the front desk, I bridge the digital and in-studio experience, sharing Charleston Power Yoga’s vibrant culture with the wider community.

My role

Cougar Excursion is a three-day, two-night retreat hosted by the College of Charleston to help incoming students build connections, explore identity, and feel confident entering college life. Through discussions on culture, religion, sexuality, and gender, participants form meaningful relationships that foster a sense of belonging.

As Media Director, I captured the essence of the program through photography, videography, and digital design, while also co-facilitating group conversations. From photographing candid moments to producing highlight videos and designing promotional materials, I told the story of Cougar Excursion in a way that inspires future students to join.

Digital Marketing Project

As part of my M.S. in Digital Marketing, I developed and executed a comprehensive marketing and sales campaign centered around an eCommerce website built with PrestaShop. The site was designed to sell posters, postcards, clothing and accesories featuring my original paintings.

Using Adobe Photoshop, I created a series of product images that showcased the artwork in real-life settings, enhancing the site’s visual appeal and encouraging customer engagement.

I structured the entire site myself, building product catalogs and managing all key eCommerce components, including meta titles and descriptions, product categories, pricing, shipping options, tags, SEO optimization, and inventory quantities. I implemented and configured essential plugins for shipping, contact forms, user accounts, and email marketing to enhance customer experience and streamline operations.

Using Elementor, I designed the website pages, ensuring a visually appealing and user-friendly layout. I also set up product attributes such as color and sizing options to provide customers with clear choices.

This project combined creative design, technical web development, and marketing strategy to bring art and commerce together seamlessly online.