Social Media with Purpose
Content that looks like your brand, sounds like your brand, and gives people a reason to care.
From Idea to Post
Strategy
Content calendars · Campaigns · Audience research
Create
Photography · Reels · Video · Graphic design
Manage
Instagram · TikTok · Facebook · Publishing
Optimize
Analytics · SEO · Content refinement · Growth
Case Studies
West Ashley Gymnastics
As the Marketing Manager for West Ashley Gymnastics, I lead the photography, videography, social media, and digital marketing strategy to strengthen the gym’s online presence and drive enrollment. By combining professional visuals with engaging, community-focused storytelling, I transform everyday classes, events, and programs into content that showcases the energy of WAG while connecting families with the right programs for their athletes.
Charleston Power Yoga
I manage the end-to-end social presence for this premier fitness brand. My work focuses on authentic, high-quality content, from "instructor-personality" Reels to grounded, philosophical carousels, ensuring every post reflects the studio’s core pillars of action and inquiry. I maintain a clean, premium aesthetic that resonates with the Lowcountry’s wellness community.
Cougar Excursion
Driving student engagement through cinematic media. As the Media Lead for Cougar Excursion, I directed the photography, videography, and digital marketing strategy to scale freshman enrollment and staff participation. By merging professional post-production with inclusive storytelling, I created a visual brand that successfully translated the camp’s energy into a powerful recruitment tool.
I don't believe in content for content sake
Every post should have a reason to exist.
Maybe it's building awareness.
Maybe it's making someone laugh.
Maybe it's explaining something.
Maybe it's showing what your business actually feels like.
Maybe it's getting someone to finally book.
The best social media doesn't just fill a feed. It gives people a reason to remember you.
That's a very strong statement for your brand.
