SOCIAL MEDIA PORTFOLIO
West Ashley Gymnastics
As the Marketing Manager for West Ashley Gymnastics, I lead the photography, videography, social media, and digital marketing strategy to strengthen the gym’s online presence and drive enrollment. By combining professional visuals with engaging, community-focused storytelling, I transform everyday classes, events, and programs into content that showcases the energy of WAG while connecting families with the right programs for their athletes.
Charleston Power Yoga
I manage the end-to-end social presence for this premier fitness brand. My work focuses on authentic, high-quality content, from "instructor-personality" Reels to grounded, philosophical carousels, ensuring every post reflects the studio’s core pillars of action and inquiry. I maintain a clean, premium aesthetic that resonates with the Lowcountry’s wellness community.
The Loft, Adult Dance
I manage the end-to-end social media presence for The Loft Adult Dance, creating engaging content that reflects the studio's energetic, welcoming, and confidence-building culture. Through trend-driven Reels, creative graphics, and community-focused storytelling across TikTok, Instagram, and Facebook, I maintain a modern, cohesive brand identity that inspires new dancers while strengthening connections within the studio's growing community.
Cougar Excursion
Driving student engagement through cinematic media. As the Media Lead for Cougar Excursion, I directed the photography, videography, and digital marketing strategy to scale freshman enrollment and staff participation. By merging professional post-production with inclusive storytelling, I created a visual brand that successfully translated the camp’s energy into a powerful recruitment tool.